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- W1570237444 abstract "Sensation seeking has been linked to drug use and risky behavior. Therefore, drug prevention efforts use sensation seeking as a targeting variable for drug prevention campaigns by creating a desired level of stimulation when portraying information so that it grabs the audience. How techniques of sensation seeking were used in antimarijuana media campaigns and the differences between messages over time were explored. Unobtrusive measures were used to gather a sample of 5 print ads and 10 videos. Content analysis was then utilized to analyze the data. Sensation seeking can be seen in all anti-marijuana messages, however, their level of stimulation, techniques, and themes vary." @default.
- W1570237444 created "2016-06-24" @default.
- W1570237444 creator A5042300831 @default.
- W1570237444 date "2013-05-08" @default.
- W1570237444 modified "2023-09-23" @default.
- W1570237444 title "Wanna hit?: Sensation seeking and themes present in anti-marijuana messages" @default.
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- W1570237444 hasPublicationYear "2013" @default.
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