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- W1570260137 abstract "The findings of this study suggest that the competitive advantages of US, UK and French advertising TNCs are only partly shaped by the conditions in their country of origin, and that the impact of home countries weakens as agencies expand their international activity." @default.
- W1570260137 created "2016-06-24" @default.
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- W1570260137 date "1999-12-01" @default.
- W1570260137 modified "2023-09-27" @default.
- W1570260137 title "The Impact of Home Countries on the Competitiveness of Advertising TNCs" @default.
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