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- W1570446551 abstract "Abstract Destination marketing organizations (DMO) worldwide are increasingly focusing attention on place branding. However, there has been relatively little research on the topic reported in the academic literature. In particular there is a paucity of research regarding performance measures for destination brand campaigns. This paper reports an attempt to operationalize the concept of consumer-based brand equity (CBBE) for an emerging destination. The purpose was to provide benchmarks at the commencement of a new destination brand campaign, for which the DMO will be able to use to track performance over time." @default.
- W1570446551 created "2016-06-24" @default.
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- W1570446551 date "2007-09-19" @default.
- W1570446551 modified "2023-10-16" @default.
- W1570446551 title "Consumer-Based Brand Equity for Destinations" @default.
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- W1570446551 doi "https://doi.org/10.1300/j073v22n01_04" @default.
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