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- W1570490783 abstract "It is argued that rural areas and landscapes can increasingly be regarded as places of consumptionrather than production. This is reflected in the emphasis which appears to be placed on attractingvisitors to rural localities. While some rural locations are long-standing tourist attractions, othersare increasingly endeavouring to promote themselves through the ‘marketing’ of local uniqueness.An emphasis on local heritage frequently underpins these attempts and landscapes, localindividuals or families, events, traditions, building styles are amongst the ‘resources’ put into theservice of place promotion. The use of local heritage as a mechanism to promote rural places opensup a series of issues including those of authenticity, romanticisation, sanitisation, contestation anddissonance. These place promotional trends are reflected in the importance attaching to tourism inrural development strategies pursued at a local level. In this way development funding and thevarious local strategies devised by local partnerships appear to increasingly emphasise theimportance of attracting visitors. This apparent commodification of the countryside appears to bemotivated by a number of concerns. While the desire to generate revenue is clearly one of these,social and cultural factors may also play a role. In turn, these place promotional initiatives affectboth visitors’ and local residents’ perceptions of place. This paper explores aspects of the historicand contemporary promotion of rural places." @default.
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- W1570490783 date "2006-04-01" @default.
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- W1570490783 title "Images of Rurality: Commodification and Place Promotion" @default.
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