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- W1570660111 abstract "Addresses the question of how the Marketing Mix framework can be used to analyse the competitive standing of a business organization and how the outcome of this analysis can then be translated into practical tactics which capitalize on the organization′s strengths. The MIXMAP model developed as a guide for marketing this transition from the strategic to the tactical level." @default.
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- W1570660111 date "1994-11-01" @default.
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- W1570660111 title "The Marketing Mix Redefined and Mapped" @default.
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- W1570660111 doi "https://doi.org/10.1108/00251749410069435" @default.
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