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- W1570707021 abstract "Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm’s CRM program is performing at a high level, as compared to those not satisfied with the performance of their CRM initiative. Cluster analysis was used to develop a taxonomy of respondents based on their perceived CRM performance. The resulting clusters are then profiled on both demographic variables as well as a core set of activities/behaviors to better understand key differences in the CRM programs of agribusinesses." @default.
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- W1570707021 date "2007-01-01" @default.
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- W1570707021 title "An Evaluation of Customer Relationship Management (CRM) Practices Among Agribusiness Firms" @default.
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- W1570707021 doi "https://doi.org/10.22004/ag.econ.8169" @default.
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