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- W1570786699 abstract "In this paper we outline the contribution of a narrative perspective for theory and method in consumer research. Narratives are considered to be a fundamental way by which we structure and therefore make sense of our lives. Accordingly, narratives have the potential to contribute to our understanding of how consumers structure and make sense of their consumption experiences. We also develop a narrative paradigm and demonstrate how an understanding of narrative can underpin the three paradigmatic questions of ontology, epistemology and methodology. We include throughout a discussion of the implications of our perspective for consumer research and marketing in general." @default.
- W1570786699 created "2016-06-24" @default.
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- W1570786699 date "2010-02-01" @default.
- W1570786699 modified "2023-09-28" @default.
- W1570786699 title "Understanding Consumption: Contributions from a Narrative Perspective" @default.
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- W1570786699 doi "https://doi.org/10.1362/0267257012652096" @default.
- W1570786699 hasPublicationYear "2010" @default.
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