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- W157091747 abstract "This paper introduces Social Practices Theory (SPT) as a way of facilitating necessary evolution in social marketing. SPT conceptualises individuals as carriers of practices comprising materials, competences and meanings (Shove et al., 2012). The theory enables problem ‘practice’ to be analysed in the abstract through the detailed consideration of the links between elements. Thus social marketers can use SPT to frame their contribution to the strategic planning of interdisciplinary solutions, which has been identified as the future of effective behaviour change (House of Lords, 2011). Secondly, SPT removes the individual from the focus of enquiry, distancing social marketing from its criticisms of myopic individualism. Both disciplinary evolutions are required for social marketing to survive." @default.
- W157091747 created "2016-06-24" @default.
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- W157091747 date "2015-04-19" @default.
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- W157091747 title "Introducing social practices theory to the social marketing agenda" @default.
- W157091747 hasPublicationYear "2015" @default.
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