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• W1571318786 abstract "Decision maker's behavioral aspects play an important role in human decision making, and this was recognized by award of 2002 Nobel Prize in Economics to Daniel Kahneman. Target-oriented decision analysis lies in philosophical root of bounded rationality as well as represents S -shaped value function. In most studies on target-oriented decision making, monotonic assumptions are given in advance to simplify problems, e.g., attribute wealth. However, there are three types of target preferences: the more better (corresponding to benefit target preference), the less better (corresponding to cost target preference), and equal/range targets (too much or too little is not acceptable). Toward this end, two methods have been proposed to model different types of target preferences: cumulative distribution function (cdf) based method and level set based method. These two methods can both induce four shaped value functions: S -shaped, inverse S -shaped, convex, and concave, which represents decision maker's psychological preference. The main difference between these two methods is that level set based method induces a steeper value function than that by cdf based method." @default.
• W1571318786 created "2016-06-24" @default.
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• W1571318786 date "2009-01-01" @default.
• W1571318786 modified "2023-09-26" @default.
• W1571318786 title "Target-Oriented Decision Analysis with Different Target Preferences" @default.
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• W1571318786 doi "https://doi.org/10.1007/978-3-642-04820-3_17" @default.
• W1571318786 hasPublicationYear "2009" @default.
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