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- W1571363671 abstract "This article identifies and illustrates some of the characteristics of successful Japanese advertising and discusses implications for creative strategy development. Secondly, it presents two case histories of how American firms successfully advertised their products in the Japanese market. Lastly, it makes overall observations, recommendations, and conclusions." @default.
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- W1571363671 date "1992-01-01" @default.
- W1571363671 modified "2023-09-23" @default.
- W1571363671 title "Developing Creative Advertising Strategy for the Japanese Marketplace" @default.
- W1571363671 hasPublicationYear "1992" @default.
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