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- W157182016 abstract "The purpose of this dissertation is to understand the effect cashless banking has on the customer. This research is a case study in National Irish Bank, using three of their Dublin branches and their customers. The data collected for this study was collected by conducting an interview with a staff member to ascertain the importance of qualifications with the introduction of cashless banking. The data was further added by distributing and collecting questionnaires from NIB customers. The majority of the customers targeted would not welcome cash services bank. This shows that the need for cash services is not as much needed now due to other means of payment. The dissertation covers other areas of interest such as customer loyalty. This dissertation concludes with recommendations on the introduction of cashless banking and how other financial institutions wishing to pursue a more tailored customer offering can learn from NIB." @default.
- W157182016 created "2016-06-24" @default.
- W157182016 creator A5081954694 @default.
- W157182016 date "2012-08-31" @default.
- W157182016 modified "2023-09-23" @default.
- W157182016 title "The Effect of Cashless Banking on the Customer" @default.
- W157182016 hasPublicationYear "2012" @default.
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