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• W1572505786 abstract "Abordagem teórica a partir de um estudo de caso. Busca compreender a real necessidade de se aplicar os conceitos e técnicas de Marketing na área da Arquivologia. Pretende-se identificar o grau de relevância que é dado para a disciplina de Marketing nas pesquisas e estudos arquivísticos, possibilitando, portanto, a construção de um referencial teórico que auxilie na compreensão e aceitação por parte de pesquisadores e profissionais da inserção do Marketing como disciplina necessária na formação profissional dos arquivistas. Utiliza o método hipotético–dedutivo, aplicando-se a técnica de observação indireta (pesquisa documental e bibliográfica). Analisa o Projeto Político-Pedagógico do Curso de Graduação em Arquivologia da Universidade Federal da Paraíba, e os periódicos científicos de maior destaque na área de Ciência da Informação. Foram realizadas consultas a profissionais e docentes que trabalham com questões arquivísticas contemporâneas. Após análise dos dados coletados, a pesquisa resultou na comprovação do argumento de que com a aplicação das técnicas de marketing pelo profissional arquivista, a unidade de informação (arquivo), passa a ser mais reconhecida como elemento indispensável à exeqüibilidade das funções administrativas. Para tanto, faz-se necessário que este (o profissional), esteja freqüentemente atualizado com as novas técnicas arquivísticas desenvolvidas em âmbito acadêmico, possibilitando a oferta de serviços de qualidade. O marketing pode se tornar uma ferramenta estratégica de vantagem competitiva para este profissional de potencial ainda desconhecido pelo mercado.AbstractTheoretical approach starting from a case study. This work tries to understand the real need of applying the Marketing concepts and techniques in the field of Archivology. Seeks to identify the degree of relevance that is attributed to the Marketing discipline in researches concerning archival studies, allowing the construction of a theoretical framework to help the understanding and acceptance of Marketing as a discipline required to the formation of professional archivists. In this research it is applied the technique of indirect observation (documentary and bibliographic research), and it is analyzed the Political and Pedagogical Project (PPP) of the undergraduate course in Archivology of the Federal University of Paraíba. Prestigious scientific journals in the area of Information Science are also used. It is demonstrated the argument that with the use of marketing techniques by the professional archivist, an information unit (archive) becomes recognized as an indispensable element for the practice of management tasks. Indicates that the professional archivist needs to be updated with the archival techniques developed in academic environment, enabling the offer of quality services. Concludes that Marketing can become a strategic tool for competitive advantage for the professional archivist." @default.
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• W1572505786 date "2010-03-01" @default.
• W1572505786 modified "2023-10-18" @default.
• W1572505786 title "Marketing arquivístico: uma análise curricular do curso de graduação em arquivologia da Universidade Federal da Paraíba" @default.
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• W1572505786 doi "https://doi.org/10.20396/rdbci.v7i2.1966" @default.
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