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- W1572928928 abstract "ABSTRACT Better Business Bureaus (BBB) date back to 1912 when they were established to correct abuses in advertising. It was also the beginning of the concept of volunteer self regulation in the marketplace without the intervention of local, state, or federal government. The modern day BBB is recognized for services provided for consumers. This paper examines how the BBB can help BBB Accredited Business small business members. Ways of helping include reports on prospective vendors, arbitration with consumers, and help in complaint analysis to improve operations. Perhaps the most valuable help is identifying members as Accredited BBB members. Accreditation status provides a greater likelihood that consumers will buy from that business. A key to success is using the BBB logos to inform the public that one's business is a BBB Accredited business. INTRODUCTION The origin of the Better Business Bureau (BBB) dates back to 1912 when Vigilance Committees of Advertising Clubs were established to correct abuses in advertising. The BBB's original function has broadened to monitor other activities in the marketplace and business performance. Today there are 137 Better Business Bureaus in the United States. (Council of Better Business Bureaus, n.d.). BBB Accredited Businesses are companies that meet the standards for accreditation. Funding to support programs, activities, and staff is provided by member dues The BBB provides many services for the consumer. Yet, the Bureau provides useful services to its members. The purpose of this paper is to illustrate how a BBB Accredited member small business owner can use the services of the Bureau to benefit the firm and contribute to its profitability. BBB SERVICES TO CONSUMERS First let us consider some of the services the BBB provides for consumers. The BBB collects and reports information to help prospective buyers make informed buying decisions. Specifically, the BBB develops reports about companies. These are reports available to the public and are intended to provide an informative, accurate, and unbiased summary about the business. BBB reports are available to the public by telephone, in writing, and the BBB's website. The reports are neutral as the agency does not recommend businesses (BOC Bureau Operations, 2007). Bureau websites offer online resources, educational tools for consumers, and video content. Each BBB offers a specific assortment of educational resources tailored to the needs of the area. For example, one BBB executive director speaks to business students at local colleges about the services of the BBB. The BBB helps consumers indirectly by monitoring advertising and selling practices and seeking corrections and improvements where appropriate, providing consumer information to news media such as radio, television, and other print media, and alerting consumers about fraudulent and harmful practices in the local community and cooperating with appropriate law enforcement agencies. (Council of Better Business Bureaus, n.d.) The BBB can help resolve buyer/seller complaints against businesses by means of conciliation, mediation, or arbitration. Conciliation is conducted by the BBB staff. Mediation occurs with a professionally trained mediator who works with both parties guides them to working out a mutually agreed solution. Arbitration is an informal process in which a neutral third party decides the dispute. (Council of Better Business Bureaus, 2003). HOW THE SERVICES OF THE BBB CAN HELP THE SMALL BUSINESS OWNER (BBB ACCREDITED MEMBER) Consumers can check with the BBB about prospective sellers. Small business owners can do the same. Young (1994) found that 81 percent of the BBB members surveyed used the BBB to check the reliability of unknown companies before doing business with them. Also, 80 percent of members called on the BBB to check out charitable organizations before they made a contribution or donation. …" @default.
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- W1572928928 date "2010-01-01" @default.
- W1572928928 modified "2023-09-24" @default.
- W1572928928 title "How a Better Business Bureau (Bbb) Can Help BBB Accredited Small Business Members" @default.
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