Matches in SemOpenAlex for { <https://semopenalex.org/work/W1573054227> ?p ?o ?g. }
Showing items 1 to 96 of
96
with 100 items per page.
- W1573054227 endingPage "177" @default.
- W1573054227 startingPage "171" @default.
- W1573054227 abstract "Hermann Simon (1982) presented a formulation of the advertising sales relation for which pulsing is a long run optimal policy. His model, named Adpuls, explains wearout phenomena drawing on Helson's (1964) adaptation level theory. It is formulated in discrete time and the optimal policy alternates between high and low advertising effort from period to period. So the length of the model period determines the phase durations of pulsing. But the model period is predetermined. Practice, however, is interested in optimal durations of flights and pauses between them. In order to cope with this problem a continuous time version of Adpuls is proposed, for which optimal pulsing patterns are obtained numerically." @default.
- W1573054227 created "2016-06-24" @default.
- W1573054227 creator A5001371599 @default.
- W1573054227 creator A5007731846 @default.
- W1573054227 creator A5046894948 @default.
- W1573054227 creator A5065086435 @default.
- W1573054227 creator A5087303286 @default.
- W1573054227 date "1988-03-01" @default.
- W1573054227 modified "2023-10-18" @default.
- W1573054227 title "Adpuls in continuous time" @default.
- W1573054227 cites W1506777791 @default.
- W1573054227 cites W1969457868 @default.
- W1573054227 cites W1972989965 @default.
- W1573054227 cites W1986753086 @default.
- W1573054227 cites W2023224546 @default.
- W1573054227 cites W2040775739 @default.
- W1573054227 cites W2050434873 @default.
- W1573054227 cites W4242988121 @default.
- W1573054227 cites W4248059007 @default.
- W1573054227 doi "https://doi.org/10.1016/0377-2217(88)90352-9" @default.
- W1573054227 hasPublicationYear "1988" @default.
- W1573054227 type Work @default.
- W1573054227 sameAs 1573054227 @default.
- W1573054227 citedByCount "34" @default.
- W1573054227 countsByYear W15730542272012 @default.
- W1573054227 countsByYear W15730542272015 @default.
- W1573054227 countsByYear W15730542272016 @default.
- W1573054227 crossrefType "journal-article" @default.
- W1573054227 hasAuthorship W1573054227A5001371599 @default.
- W1573054227 hasAuthorship W1573054227A5007731846 @default.
- W1573054227 hasAuthorship W1573054227A5046894948 @default.
- W1573054227 hasAuthorship W1573054227A5065086435 @default.
- W1573054227 hasAuthorship W1573054227A5087303286 @default.
- W1573054227 hasConcept C10138342 @default.
- W1573054227 hasConcept C105795698 @default.
- W1573054227 hasConcept C112758219 @default.
- W1573054227 hasConcept C121332964 @default.
- W1573054227 hasConcept C124101348 @default.
- W1573054227 hasConcept C124952713 @default.
- W1573054227 hasConcept C126255220 @default.
- W1573054227 hasConcept C139807058 @default.
- W1573054227 hasConcept C142362112 @default.
- W1573054227 hasConcept C144237770 @default.
- W1573054227 hasConcept C15744967 @default.
- W1573054227 hasConcept C162324750 @default.
- W1573054227 hasConcept C169760540 @default.
- W1573054227 hasConcept C182306322 @default.
- W1573054227 hasConcept C24890656 @default.
- W1573054227 hasConcept C25343380 @default.
- W1573054227 hasConcept C2781291010 @default.
- W1573054227 hasConcept C33923547 @default.
- W1573054227 hasConcept C41008148 @default.
- W1573054227 hasConcept C42475967 @default.
- W1573054227 hasConcept C55689738 @default.
- W1573054227 hasConceptScore W1573054227C10138342 @default.
- W1573054227 hasConceptScore W1573054227C105795698 @default.
- W1573054227 hasConceptScore W1573054227C112758219 @default.
- W1573054227 hasConceptScore W1573054227C121332964 @default.
- W1573054227 hasConceptScore W1573054227C124101348 @default.
- W1573054227 hasConceptScore W1573054227C124952713 @default.
- W1573054227 hasConceptScore W1573054227C126255220 @default.
- W1573054227 hasConceptScore W1573054227C139807058 @default.
- W1573054227 hasConceptScore W1573054227C142362112 @default.
- W1573054227 hasConceptScore W1573054227C144237770 @default.
- W1573054227 hasConceptScore W1573054227C15744967 @default.
- W1573054227 hasConceptScore W1573054227C162324750 @default.
- W1573054227 hasConceptScore W1573054227C169760540 @default.
- W1573054227 hasConceptScore W1573054227C182306322 @default.
- W1573054227 hasConceptScore W1573054227C24890656 @default.
- W1573054227 hasConceptScore W1573054227C25343380 @default.
- W1573054227 hasConceptScore W1573054227C2781291010 @default.
- W1573054227 hasConceptScore W1573054227C33923547 @default.
- W1573054227 hasConceptScore W1573054227C41008148 @default.
- W1573054227 hasConceptScore W1573054227C42475967 @default.
- W1573054227 hasConceptScore W1573054227C55689738 @default.
- W1573054227 hasIssue "2" @default.
- W1573054227 hasLocation W15730542271 @default.
- W1573054227 hasOpenAccess W1573054227 @default.
- W1573054227 hasPrimaryLocation W15730542271 @default.
- W1573054227 hasRelatedWork W1571518467 @default.
- W1573054227 hasRelatedWork W1576801573 @default.
- W1573054227 hasRelatedWork W2001850503 @default.
- W1573054227 hasRelatedWork W2020291234 @default.
- W1573054227 hasRelatedWork W2054384926 @default.
- W1573054227 hasRelatedWork W2094520212 @default.
- W1573054227 hasRelatedWork W2118359714 @default.
- W1573054227 hasRelatedWork W2376052147 @default.
- W1573054227 hasRelatedWork W2979049880 @default.
- W1573054227 hasRelatedWork W87991986 @default.
- W1573054227 hasVolume "34" @default.
- W1573054227 isParatext "false" @default.
- W1573054227 isRetracted "false" @default.
- W1573054227 magId "1573054227" @default.
- W1573054227 workType "article" @default.