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- W1573348269 abstract "This chapter focuses on identifying what needs that the customers have that our product could satisfy. The goal is to build and validate our knowledge of problem space before we set out to design a solution. Customers are generally not skilled at discussing the problem space; they are better at telling what they like and dislike about a particular solution. Once we've explored the problem space and identified various customer needs that our product could meet, we have to decide which ones we want to address. So we need a way to prioritize among different needs, and prioritizing based on customer value is a good approach. Satisfaction is a measure of how satisfied a customer is with a particular solution that provides a certain customer benefit. It indicates how well that solution meets their needs. The chapter shows importance versus satisfaction chart populated with actual data for a real product." @default.
- W1573348269 created "2016-06-24" @default.
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- W1573348269 date "2015-05-26" @default.
- W1573348269 modified "2023-09-27" @default.
- W1573348269 title "Identify Underserved Customer Needs (Step 2)" @default.
- W1573348269 doi "https://doi.org/10.1002/9781119154822.ch4" @default.
- W1573348269 hasPublicationYear "2015" @default.
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