Matches in SemOpenAlex for { <https://semopenalex.org/work/W1574005990> ?p ?o ?g. }
- W1574005990 endingPage "1434" @default.
- W1574005990 startingPage "1411" @default.
- W1574005990 abstract "Purpose The purpose of this study is three‐fold: to provide recent evidence in the UK on the frequency of appearance of female role portrayals in print advertisements; to compare female role stereotypes across magazine types; and to explore the interface between female role stereotypes and product categories. Design/methodology/approach An integrative approach to content analysis was used in order to analyze advertising communication in print media. The sample consisted of n =3,830 advertisements published in ten high circulation UK magazines. Findings The study indicates that women in UK magazine advertisements are mainly portrayed in decorative roles; and that female role stereotypes vary significantly across magazine types. The findings also suggest that there is an association between product categories and female role stereotypes. Practical implications The study highlights the need for the advertising industry in the UK to adjust its communication practices to the changing role of women in society. Originality/value The study extends research in the area of female role stereotypes in print advertising by considering the frequency of female role portrayals across different magazine types; and investigating the association between product categories and female role stereotypes." @default.
- W1574005990 created "2016-06-24" @default.
- W1574005990 creator A5022688212 @default.
- W1574005990 creator A5086216776 @default.
- W1574005990 date "2009-11-13" @default.
- W1574005990 modified "2023-10-14" @default.
- W1574005990 title "Female role stereotypes in print advertising" @default.
- W1574005990 cites W1532830632 @default.
- W1574005990 cites W1539858598 @default.
- W1574005990 cites W1560493239 @default.
- W1574005990 cites W1593225083 @default.
- W1574005990 cites W1865166680 @default.
- W1574005990 cites W1949009865 @default.
- W1574005990 cites W1970756746 @default.
- W1574005990 cites W1977274948 @default.
- W1574005990 cites W1977357307 @default.
- W1574005990 cites W1985591911 @default.
- W1574005990 cites W1996448784 @default.
- W1574005990 cites W1997472652 @default.
- W1574005990 cites W1998443839 @default.
- W1574005990 cites W2002215042 @default.
- W1574005990 cites W2003864227 @default.
- W1574005990 cites W2004255104 @default.
- W1574005990 cites W2012935931 @default.
- W1574005990 cites W2025550180 @default.
- W1574005990 cites W2033351690 @default.
- W1574005990 cites W2035040004 @default.
- W1574005990 cites W2050251515 @default.
- W1574005990 cites W2054247680 @default.
- W1574005990 cites W2059311942 @default.
- W1574005990 cites W2061763584 @default.
- W1574005990 cites W2072196290 @default.
- W1574005990 cites W2089853265 @default.
- W1574005990 cites W2090919503 @default.
- W1574005990 cites W2092213028 @default.
- W1574005990 cites W2097903300 @default.
- W1574005990 cites W2124639593 @default.
- W1574005990 cites W2136611680 @default.
- W1574005990 cites W2143897586 @default.
- W1574005990 cites W2190357215 @default.
- W1574005990 cites W2213512631 @default.
- W1574005990 cites W2314025319 @default.
- W1574005990 cites W2315581433 @default.
- W1574005990 cites W2334020342 @default.
- W1574005990 cites W4211215442 @default.
- W1574005990 cites W4238496282 @default.
- W1574005990 cites W4240778411 @default.
- W1574005990 cites W4245776102 @default.
- W1574005990 cites W4248450049 @default.
- W1574005990 cites W4249105777 @default.
- W1574005990 cites W4249532312 @default.
- W1574005990 cites W4251929656 @default.
- W1574005990 cites W4252202343 @default.
- W1574005990 cites W4255286711 @default.
- W1574005990 cites W4376454587 @default.
- W1574005990 doi "https://doi.org/10.1108/03090560910989966" @default.
- W1574005990 hasPublicationYear "2009" @default.
- W1574005990 type Work @default.
- W1574005990 sameAs 1574005990 @default.
- W1574005990 citedByCount "74" @default.
- W1574005990 countsByYear W15740059902012 @default.
- W1574005990 countsByYear W15740059902013 @default.
- W1574005990 countsByYear W15740059902014 @default.
- W1574005990 countsByYear W15740059902015 @default.
- W1574005990 countsByYear W15740059902016 @default.
- W1574005990 countsByYear W15740059902017 @default.
- W1574005990 countsByYear W15740059902018 @default.
- W1574005990 countsByYear W15740059902019 @default.
- W1574005990 countsByYear W15740059902020 @default.
- W1574005990 countsByYear W15740059902021 @default.
- W1574005990 countsByYear W15740059902022 @default.
- W1574005990 countsByYear W15740059902023 @default.
- W1574005990 crossrefType "journal-article" @default.
- W1574005990 hasAuthorship W1574005990A5022688212 @default.
- W1574005990 hasAuthorship W1574005990A5086216776 @default.
- W1574005990 hasConcept C11012388 @default.
- W1574005990 hasConcept C112698675 @default.
- W1574005990 hasConcept C119857082 @default.
- W1574005990 hasConcept C142853389 @default.
- W1574005990 hasConcept C144024400 @default.
- W1574005990 hasConcept C144133560 @default.
- W1574005990 hasConcept C147101817 @default.
- W1574005990 hasConcept C15744967 @default.
- W1574005990 hasConcept C162446236 @default.
- W1574005990 hasConcept C185592680 @default.
- W1574005990 hasConcept C198531522 @default.
- W1574005990 hasConcept C201280247 @default.
- W1574005990 hasConcept C2524010 @default.
- W1574005990 hasConcept C2776291640 @default.
- W1574005990 hasConcept C2776950860 @default.
- W1574005990 hasConcept C2992414748 @default.
- W1574005990 hasConcept C33923547 @default.
- W1574005990 hasConcept C36289849 @default.
- W1574005990 hasConcept C41008148 @default.
- W1574005990 hasConcept C43617362 @default.
- W1574005990 hasConcept C542102704 @default.
- W1574005990 hasConcept C77805123 @default.
- W1574005990 hasConcept C90673727 @default.