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• W1574059596 abstract "Over the last half century, mainstream empirical analysis of market structure and performance has been guided by the structure conduct performance (SCP) paradigm which interlinks three questions: What determines firm and market (or industry) performance? What determines firm conduct in the market? What determines market structure? The key relationship among these has been the one that seeks to explain performance measured in terms of profitability. The general premise has been that concentrated size structures facilitate conduct aimed at the exercise of market power by incumbent firms, to the detriment of consumers. Firms in concentrated industries are likely to be more profitable. It could also be that concentrated structures result because large firms are more efficient and competitive; the observed effect is again likely to be higher profitability of concentrated industries. Studies of performance are estimated at the firm level and even at the level of line-of-business. The advent of game theory into industrial economics in the 1980s highlighted the endogeneity of market structure. Game theoretic models established conditions under which structure, conduct and performance are jointly determined, depending only on consumer preferences and technology, and assuming non-cooperative behaviour of firms in using opportunities to influence or change these, through advertising, R&D and investment in capacity. The message of game theoretic models was the potential for equilibria with asymmetry in firm level strategy choices in equilibrium: in some industries the result of competition among firms will be cross sectionally dispersed and displaying unequal distributions of variables such as investment, advertising, and R&D. It is the joint distribution of strategy profiles" @default.
• W1574059596 created "2016-06-24" @default.
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• W1574059596 date "2000-12-01" @default.
• W1574059596 modified "2023-09-27" @default.
• W1574059596 title "Strategy Choices of Firms and Market Structure." @default.
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