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- W1574357036 abstract "This study examines the impact of the Internet, firm-specific characteristics, market characteristics, and export marketing strategy on export marketing performance. The unit of analysis was an individual product/market export venture. The findings indicate that when the Internet was used for communication and to provide the firm with a competitive advantage it had a significant impact on the export marketing performance of the export market ventures in the sample. Firm-specific characteristics and export marketing strategy also had a significant impact on export marketing performance." @default.
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- W1574357036 date "2007-01-01" @default.
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- W1574357036 title "The empirical link between the internet, firm-specific characteristics, market characteristics, export marketing strategy and performance" @default.
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