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- W1574518366 abstract "This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods, and explores how changes in reference points could alter individuals’ preferences. Functional food (probiotic yogurt) and regular food (regular yogurt) are used as examples to explore the potential reference-dependent effects and labelling effects. A consumer utility model with reference point effects is developed. The paper also explores how to model the effects of different labelling (health claim) policies, which could influence consumer preferences by changing consumers’ reference points." @default.
- W1574518366 created "2016-06-24" @default.
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- W1574518366 date "2009-01-01" @default.
- W1574518366 modified "2023-09-27" @default.
- W1574518366 title "Modelling Reference-Dependent and Labelling Effects in Consumers' Functional Food Choices" @default.
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- W1574518366 doi "https://doi.org/10.22004/ag.econ.45496" @default.
- W1574518366 hasPublicationYear "2009" @default.
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