Matches in SemOpenAlex for { <https://semopenalex.org/work/W157533448> ?p ?o ?g. }
- W157533448 endingPage "60" @default.
- W157533448 startingPage "45" @default.
- W157533448 abstract "More and more organisations, from private to public sectors, are pursuing higher levels of customer satisfaction, loyalty and retention. With this intent, higher education institutions (HEI) have adopted CRM – Customer Relationship Management. In order to analyse some of the interesting aspects of this phenomenon n, we conducted an action research in a European Institute. The main research question we answered is “how to adopt a CRM strategy in a Higher Education Institution?” Some of the main findings of this study are (1) even though HEI’s main customer is the student, there are others stakeholders that a CRM project must consider; (2) universities can use their internal resources to implement a CRM project successfully; and (3) using Agile software methodology is an effective way to define clearer, more objective and more assertive technical requirements which result in a CRM software that meet send user’s expectations and organizational strategic goals. These findings can help other HEIs planning to adopt CRM as a strategic tool to improve their relationship with the stakeholders´ community and expand their student body." @default.
- W157533448 created "2016-06-24" @default.
- W157533448 creator A5024119728 @default.
- W157533448 creator A5041615041 @default.
- W157533448 creator A5044865466 @default.
- W157533448 creator A5053836167 @default.
- W157533448 date "2016-04-19" @default.
- W157533448 modified "2023-10-14" @default.
- W157533448 title "CRM Adoption in a Higher Education Institution" @default.
- W157533448 cites W1487931991 @default.
- W157533448 cites W1493688518 @default.
- W157533448 cites W1509229472 @default.
- W157533448 cites W1514159184 @default.
- W157533448 cites W1523430328 @default.
- W157533448 cites W1537001026 @default.
- W157533448 cites W1589399253 @default.
- W157533448 cites W1612366852 @default.
- W157533448 cites W164713648 @default.
- W157533448 cites W1752363179 @default.
- W157533448 cites W1765266268 @default.
- W157533448 cites W1880017782 @default.
- W157533448 cites W1965685521 @default.
- W157533448 cites W1967033818 @default.
- W157533448 cites W1971843713 @default.
- W157533448 cites W1974004783 @default.
- W157533448 cites W1980126189 @default.
- W157533448 cites W1988037838 @default.
- W157533448 cites W1998325050 @default.
- W157533448 cites W2003672655 @default.
- W157533448 cites W2007263771 @default.
- W157533448 cites W2016821226 @default.
- W157533448 cites W2019661831 @default.
- W157533448 cites W2025710526 @default.
- W157533448 cites W2039089487 @default.
- W157533448 cites W2051199477 @default.
- W157533448 cites W2055410913 @default.
- W157533448 cites W2059627329 @default.
- W157533448 cites W2061568506 @default.
- W157533448 cites W2062013359 @default.
- W157533448 cites W2073991421 @default.
- W157533448 cites W2084348747 @default.
- W157533448 cites W2086322838 @default.
- W157533448 cites W2089877941 @default.
- W157533448 cites W2093092925 @default.
- W157533448 cites W2096914080 @default.
- W157533448 cites W2113513425 @default.
- W157533448 cites W2118718321 @default.
- W157533448 cites W2146276949 @default.
- W157533448 cites W2147953360 @default.
- W157533448 cites W2148700085 @default.
- W157533448 cites W2167928095 @default.
- W157533448 cites W2170381648 @default.
- W157533448 cites W2302242133 @default.
- W157533448 cites W2527253457 @default.
- W157533448 cites W2758059407 @default.
- W157533448 cites W620870539 @default.
- W157533448 doi "https://doi.org/10.4301/s1807-17752016000100003" @default.
- W157533448 hasPublicationYear "2016" @default.
- W157533448 type Work @default.
- W157533448 sameAs 157533448 @default.
- W157533448 citedByCount "15" @default.
- W157533448 countsByYear W1575334482017 @default.
- W157533448 countsByYear W1575334482018 @default.
- W157533448 countsByYear W1575334482019 @default.
- W157533448 countsByYear W1575334482021 @default.
- W157533448 countsByYear W1575334482022 @default.
- W157533448 countsByYear W1575334482023 @default.
- W157533448 crossrefType "journal-article" @default.
- W157533448 hasAuthorship W157533448A5024119728 @default.
- W157533448 hasAuthorship W157533448A5041615041 @default.
- W157533448 hasAuthorship W157533448A5044865466 @default.
- W157533448 hasAuthorship W157533448A5053836167 @default.
- W157533448 hasBestOaLocation W1575334481 @default.
- W157533448 hasConcept C10138342 @default.
- W157533448 hasConcept C120912362 @default.
- W157533448 hasConcept C14185376 @default.
- W157533448 hasConcept C144133560 @default.
- W157533448 hasConcept C162324750 @default.
- W157533448 hasConcept C162853370 @default.
- W157533448 hasConcept C17744445 @default.
- W157533448 hasConcept C182306322 @default.
- W157533448 hasConcept C187736073 @default.
- W157533448 hasConcept C191511416 @default.
- W157533448 hasConcept C199539241 @default.
- W157533448 hasConcept C2776967331 @default.
- W157533448 hasConcept C2780510313 @default.
- W157533448 hasConcept C39549134 @default.
- W157533448 hasConcept C41008148 @default.
- W157533448 hasConcept C56739046 @default.
- W157533448 hasConcept C98825075 @default.
- W157533448 hasConceptScore W157533448C10138342 @default.
- W157533448 hasConceptScore W157533448C120912362 @default.
- W157533448 hasConceptScore W157533448C14185376 @default.
- W157533448 hasConceptScore W157533448C144133560 @default.
- W157533448 hasConceptScore W157533448C162324750 @default.
- W157533448 hasConceptScore W157533448C162853370 @default.
- W157533448 hasConceptScore W157533448C17744445 @default.
- W157533448 hasConceptScore W157533448C182306322 @default.