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- W1575436651 abstract "This chapter aims to understand the workings of the literary prescription market on online social networks of readers by producing an analysis based on the competitive structure, the strategies of player and the business relations that they maintain, as well as on the modes of organization of the prescription. It focuses on the French-speaking market, which allows taking into account the linguistic segmentation, which pervades the book industry, and delimiting a coherent field of study. The chapter presents the main academic studies dedicated to prescription and its economic implications. After having undertaken a literature review on the notion of prescription and the economic stakes that are involved, the chapter presents the methodical approach of the research and the obtained results." @default.
- W1575436651 created "2016-06-24" @default.
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- W1575436651 date "2014-12-05" @default.
- W1575436651 modified "2023-09-27" @default.
- W1575436651 title "The French‐Speaking Literary Prescription Market in Networks" @default.
- W1575436651 doi "https://doi.org/10.1002/9781119054252.ch9" @default.
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