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- W1576088328 abstract "Paper included in Proceedings from the Promotion in the Marketing Mix: What Works, Where and Why, NEC-63 Conference, Toronto, Canada, 1994. Ellen Goddard and Daphne Taylor, editors, pp.42-52." @default.
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- W1576088328 date "1994-01-01" @default.
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- W1576088328 title "Discount Coupons: Beyond the Price Discount Effect" @default.
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