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- W1576520005 abstract "Abstract Abstract Abstract:��� � Thepurposeofthispaperistoinvestigatewhetherthereexistdifferencesin� websitevisualizationaccordingtothegenderoftherespondentsasyoungconsumers.�Forthe� mainpurpose,�aquestionnairewasdesignedfromtheliteraturereview,�anddatawerecollected� from� 252� undergraduatestudents.� Analysesofchisquareandttestswereconductedfor� hypothesestesting.�Theresultsshowthatsixwebsitevisualizationcharacteristicsaredifferent� byyoungconsumers'� gender.� Thesegenderbaseddifferencesincludedifferentcolor� preferences,�notusingaderogatorystatementaboutrivals,�usingroundedlinesandshapes,�46� colorsintypeface,�femalefiguresinphotosandexpertlanguageinthewebsites.�Thefindingsof� thisstudyrevealhowemarketingexecutivescanharmonizethevisualizationofwebsitesbased� onthegenderofthetargetedyoungconsumers.�Themainvalueofthispaperistheempirical� analysisofthewebsitevisualizationfromagenderperspective.� Thestudyexplicatestowhat� extentwebsitevisualizationisimportantinonlinepurchasingdecisionsoftheyoungconsumers� bygenderandprovidesusefulinformationforemarketingexecutives.��Betterunderstandingof� youngconsumers'� perspectivesofwebsitevisualizationbygenderiscriticalfordesigningand� managingeffectivewebsitesthatcanhelpbusinessesattractandretainonlineyoung� customers.�" @default.
- W1576520005 created "2016-06-24" @default.
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- W1576520005 date "2011-01-01" @default.
- W1576520005 modified "2023-09-26" @default.
- W1576520005 title "Young Consumers' Perspectives of Website Visualization: A Gender Perspective" @default.
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