Matches in SemOpenAlex for { <https://semopenalex.org/work/W1577804913> ?p ?o ?g. }
Showing items 1 to 64 of
64
with 100 items per page.
- W1577804913 abstract "The objective of this study was to empirically analyze the effect of advertising appeal types (rational vs. emotional) and interactivity level (low vs. medium vs. high) of smart signage on the consumers’ attitude toward advertising and word-ofmouth. As a result of the study, first, it was found that medium interactivity level of smart signage had a more positive impact on attitude toward advertising and word-of-mouth than extremely high- or low-interactivity signage. Additionally, when the interactivity level was medium, informative advertising was found to have a more positive impact on advertisement attitude and word-of-mouth than emotional advertising. Second, when the interactivity level of smart signage was high, it was found that emotional advertising appeal had a positive impact on attitude, but both emotional and informative advertising appeals had a negative impact on word-of-mouth. Third, when the interactivity level of smart signage was low, rational appeal in advertising was found to have a positive impact on attitude and word-of-mouth. Keywords: Advertising Appeal, Component, Interactivity, Smart Signage, Word-of-Mouth" @default.
- W1577804913 created "2016-06-24" @default.
- W1577804913 creator A5054007715 @default.
- W1577804913 creator A5067574744 @default.
- W1577804913 date "2015-07-05" @default.
- W1577804913 modified "2023-09-26" @default.
- W1577804913 title "The Level of Interactivity of Smart Signage and the Effects Depening on the Type of Creative Appeal" @default.
- W1577804913 cites W1968755157 @default.
- W1577804913 cites W2053870951 @default.
- W1577804913 cites W2078692736 @default.
- W1577804913 cites W2312664008 @default.
- W1577804913 cites W2328116059 @default.
- W1577804913 doi "https://doi.org/10.17485/ijst/2015/v8i13/72681" @default.
- W1577804913 hasPublicationYear "2015" @default.
- W1577804913 type Work @default.
- W1577804913 sameAs 1577804913 @default.
- W1577804913 citedByCount "0" @default.
- W1577804913 crossrefType "journal-article" @default.
- W1577804913 hasAuthorship W1577804913A5054007715 @default.
- W1577804913 hasAuthorship W1577804913A5067574744 @default.
- W1577804913 hasBestOaLocation W15778049131 @default.
- W1577804913 hasConcept C112698675 @default.
- W1577804913 hasConcept C114938261 @default.
- W1577804913 hasConcept C137913393 @default.
- W1577804913 hasConcept C144133560 @default.
- W1577804913 hasConcept C144430266 @default.
- W1577804913 hasConcept C15744967 @default.
- W1577804913 hasConcept C17744445 @default.
- W1577804913 hasConcept C199539241 @default.
- W1577804913 hasConcept C2778449503 @default.
- W1577804913 hasConcept C28160582 @default.
- W1577804913 hasConcept C41008148 @default.
- W1577804913 hasConcept C49774154 @default.
- W1577804913 hasConceptScore W1577804913C112698675 @default.
- W1577804913 hasConceptScore W1577804913C114938261 @default.
- W1577804913 hasConceptScore W1577804913C137913393 @default.
- W1577804913 hasConceptScore W1577804913C144133560 @default.
- W1577804913 hasConceptScore W1577804913C144430266 @default.
- W1577804913 hasConceptScore W1577804913C15744967 @default.
- W1577804913 hasConceptScore W1577804913C17744445 @default.
- W1577804913 hasConceptScore W1577804913C199539241 @default.
- W1577804913 hasConceptScore W1577804913C2778449503 @default.
- W1577804913 hasConceptScore W1577804913C28160582 @default.
- W1577804913 hasConceptScore W1577804913C41008148 @default.
- W1577804913 hasConceptScore W1577804913C49774154 @default.
- W1577804913 hasIssue "13" @default.
- W1577804913 hasLocation W15778049131 @default.
- W1577804913 hasOpenAccess W1577804913 @default.
- W1577804913 hasPrimaryLocation W15778049131 @default.
- W1577804913 hasRelatedWork W1569379602 @default.
- W1577804913 hasRelatedWork W1577804913 @default.
- W1577804913 hasRelatedWork W2352447206 @default.
- W1577804913 hasRelatedWork W2356777479 @default.
- W1577804913 hasRelatedWork W2618644000 @default.
- W1577804913 hasRelatedWork W2888176763 @default.
- W1577804913 hasRelatedWork W2920917763 @default.
- W1577804913 hasRelatedWork W3105693898 @default.
- W1577804913 hasRelatedWork W3135469219 @default.
- W1577804913 hasRelatedWork W3154807051 @default.
- W1577804913 hasVolume "8" @default.
- W1577804913 isParatext "false" @default.
- W1577804913 isRetracted "false" @default.
- W1577804913 magId "1577804913" @default.
- W1577804913 workType "article" @default.