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- W1578659774 abstract "Source data for business analytics is created by the company's operational systems-accounts entries are, for instance, created in the financial management system and sales data (order data) is created through order pages on the company's Web site. This chapter answers the question: How does a business collect source data? It goes through typical data-generating systems in the business's immediate environment, and it looks at the difference between primary and secondary data, as well as external and internal analyses. The chapter also looks at initiatives to improve the data quality of source systems. It presents a way in which a business can prioritize from which source systems to collect project related data." @default.
- W1578659774 created "2016-06-24" @default.
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- W1578659774 date "2010-06-16" @default.
- W1578659774 modified "2023-10-17" @default.
- W1578659774 title "The Company's Collection of Source Data" @default.
- W1578659774 doi "https://doi.org/10.1002/9781118983812.ch6" @default.
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