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- W1579117270 abstract "Abstract A push/pull strategy refers to the way information and products move between consumers and a manufacturer. Specifically in marketing, this strategy refers to the focus of the promotional efforts used to sell a good or service. In a push strategy, suppliers “push” their goods toward consumers, and in a pull strategy consumers “pull” information or products that are suitable for their needs. A pull strategy is defined as a promotion strategy focused on consumers rather than on members of a marketing channel in order to facilitate the flow of a good or service from a manufacturer to end‐users (consumers). Conversely, a push strategy is defined as a promotion strategy focused on marketing intermediaries (wholesalers and retailers) rather than on end‐users in order to facilitate the flow of a good or service from a manufacturer to consumers." @default.
- W1579117270 created "2016-06-24" @default.
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- W1579117270 date "2010-09-30" @default.
- W1579117270 modified "2023-10-09" @default.
- W1579117270 title "Push and Pull Marketing Strategies" @default.
- W1579117270 cites W3094011024 @default.
- W1579117270 doi "https://doi.org/10.1002/9781444316568.wiem01053" @default.
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