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- W1579541544 abstract "In todays economic uncertainty and turbulence, creating and maintaining loyal relationships with service customers over the long term represents a necessary condition for business success. Winning in times like these requires recognizing the key role that customers and their experiences play in overcoming challenging economic circumstances. In this paper we present effective techniques to achieving customer loyalty; and also holistic marketing as a successful strategy for reaching the same goal." @default.
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- W1579541544 date "2011-01-01" @default.
- W1579541544 modified "2023-10-18" @default.
- W1579541544 title "HOW TO KEEP LOYAL RELATIONSHIPS WITH SERVICE CUSTOMERS USING HOLISTIC MARKETING" @default.
- W1579541544 hasPublicationYear "2011" @default.
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