Matches in SemOpenAlex for { <https://semopenalex.org/work/W1579830275> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W1579830275 abstract "REDISCOVERING THE MARKETING CONCEPT. The Essence of Marketing: The Customer First, Last, and Always. Marketing and Strategy: Using Tested Concepts and New Ideas for Marketing Strategy. The International Challenge: Planting Your Flag Abroad-and Helping It Take Root. ACHIEVING MARKETING INSIGHT. Marketing Research and Information: The Search for Customer Insight. Profiling Markets and Forecasting Sales: The Art and Science Behind the Numbers. Understanding Buyer Behavior: Customers on the Couch. Segmentation, Targeting, Positioning: From Mass Marketing to One-to-One with the Customer. APPLYING MARKETING TECHNIQUES. Product Development: The Business of Innovation. Product Management: Birth, Death, and Sometimes Resurrection. The Nature of Pricing: Making Money and Capturing the Customer. The Distribution Function: Innovative Guidelines for Profitability. Promotiom: The Many Faces of Marketing. Notes. Glossary. Resources. Index." @default.
- W1579830275 created "2016-06-24" @default.
- W1579830275 creator A5033052874 @default.
- W1579830275 creator A5048588977 @default.
- W1579830275 date "1992-04-01" @default.
- W1579830275 modified "2023-09-27" @default.
- W1579830275 title "The portable MBA in marketing" @default.
- W1579830275 hasPublicationYear "1992" @default.
- W1579830275 type Work @default.
- W1579830275 sameAs 1579830275 @default.
- W1579830275 citedByCount "22" @default.
- W1579830275 countsByYear W15798302752012 @default.
- W1579830275 countsByYear W15798302752013 @default.
- W1579830275 countsByYear W15798302752014 @default.
- W1579830275 countsByYear W15798302752015 @default.
- W1579830275 countsByYear W15798302752017 @default.
- W1579830275 countsByYear W15798302752018 @default.
- W1579830275 crossrefType "book" @default.
- W1579830275 hasAuthorship W1579830275A5033052874 @default.
- W1579830275 hasAuthorship W1579830275A5048588977 @default.
- W1579830275 hasConcept C127107974 @default.
- W1579830275 hasConcept C144133560 @default.
- W1579830275 hasConcept C146937435 @default.
- W1579830275 hasConcept C162853370 @default.
- W1579830275 hasConcept C192975520 @default.
- W1579830275 hasConcept C39453970 @default.
- W1579830275 hasConcept C48891531 @default.
- W1579830275 hasConcept C53941439 @default.
- W1579830275 hasConcept C54649085 @default.
- W1579830275 hasConcept C93032411 @default.
- W1579830275 hasConcept C98495876 @default.
- W1579830275 hasConcept C98716237 @default.
- W1579830275 hasConceptScore W1579830275C127107974 @default.
- W1579830275 hasConceptScore W1579830275C144133560 @default.
- W1579830275 hasConceptScore W1579830275C146937435 @default.
- W1579830275 hasConceptScore W1579830275C162853370 @default.
- W1579830275 hasConceptScore W1579830275C192975520 @default.
- W1579830275 hasConceptScore W1579830275C39453970 @default.
- W1579830275 hasConceptScore W1579830275C48891531 @default.
- W1579830275 hasConceptScore W1579830275C53941439 @default.
- W1579830275 hasConceptScore W1579830275C54649085 @default.
- W1579830275 hasConceptScore W1579830275C93032411 @default.
- W1579830275 hasConceptScore W1579830275C98495876 @default.
- W1579830275 hasConceptScore W1579830275C98716237 @default.
- W1579830275 hasLocation W15798302751 @default.
- W1579830275 hasOpenAccess W1579830275 @default.
- W1579830275 hasPrimaryLocation W15798302751 @default.
- W1579830275 hasRelatedWork W108765268 @default.
- W1579830275 hasRelatedWork W1523199028 @default.
- W1579830275 hasRelatedWork W1558033308 @default.
- W1579830275 hasRelatedWork W1587592485 @default.
- W1579830275 hasRelatedWork W1901865882 @default.
- W1579830275 hasRelatedWork W1976427549 @default.
- W1579830275 hasRelatedWork W207292104 @default.
- W1579830275 hasRelatedWork W2087870753 @default.
- W1579830275 hasRelatedWork W2245518642 @default.
- W1579830275 hasRelatedWork W2473314243 @default.
- W1579830275 hasRelatedWork W2796378082 @default.
- W1579830275 hasRelatedWork W2941766991 @default.
- W1579830275 hasRelatedWork W3116417479 @default.
- W1579830275 hasRelatedWork W3143004538 @default.
- W1579830275 hasRelatedWork W333630203 @default.
- W1579830275 hasRelatedWork W573041609 @default.
- W1579830275 hasRelatedWork W579584705 @default.
- W1579830275 hasRelatedWork W583671689 @default.
- W1579830275 hasRelatedWork W652494221 @default.
- W1579830275 hasRelatedWork W948710420 @default.
- W1579830275 isParatext "false" @default.
- W1579830275 isRetracted "false" @default.
- W1579830275 magId "1579830275" @default.
- W1579830275 workType "book" @default.