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- W1579930850 abstract "CRM has redefined the relationship between customers and the companies that serve them. It is premised on a simple logic of creating, maintaining and retaining customers for profitable long term association and maximizing the value through customer relationships. Even the pharma sector has also shown its confidence towards this upcoming expensive and technology intensive system. This article describes the concepts and mechanism of CRM for the pharma sector, illustrates its need for pharma sector and throws light on the benefits and pitfalls of CRM for pharma sector." @default.
- W1579930850 created "2016-06-24" @default.
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- W1579930850 date "2010-01-01" @default.
- W1579930850 modified "2023-09-28" @default.
- W1579930850 title "CRM in Pharmaceutical Sector: Meeting the Challenges of Changing Healthcare Environment" @default.
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- W1579930850 doi "https://doi.org/10.1007/978-3-642-12214-9_121" @default.
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