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- W1580461909 abstract "The objective of study is to exam the effect of price promotions type (price-off vs. Coupon) and promotion depth (low-depth promotion vs. High-depth promotion) on expected future prices and the relationships among expected future prices, perceived quality, perceived value, and buying intentions. The experimental design will be a 2 (price promotion type: price-off vs. coupon) x 2 (promotion depth: high-depth promotion- vs. low-depth promotion) between two subjects factorial. A total of 260 subjects who have attended the International Travel Fair participated in this study. Participants will be randomly assigned to one of the four situations (price-off vs. low-depth promotion, price-off vs. high-depth promotion, coupon vs. low-depth promotion, and coupon vs. high-depth promotion) in the experiment. Each situation contained at least 60 participants. There are nine hypotheses developed in this study and most hypotheses are supported excepted H3 and H4 are partially supported. The results are beneficial to tourism industry managers and for future tourism study regarding price promotion and promotion depth of travel products." @default.
- W1580461909 created "2016-06-24" @default.
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- W1580461909 date "2014-04-01" @default.
- W1580461909 modified "2023-10-18" @default.
- W1580461909 title "The Effects of Price Promotions Type and Promotion Depth of Travel Products on Consumers’ Behavior" @default.
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