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- W1580922757 abstract "Everywhere we look we see brands. Cities have brands ('City of Culture', 'City of Learning', 'The City That Never Sleeps'). Countries have brands (consider Britain's brand collateral in the US following the BP oil spill). Even individuals have brands ('Brand Beckham' anyone?). But does your library have a brand? And does branding really matter?" @default.
- W1580922757 created "2016-06-24" @default.
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- W1580922757 date "2010-10-01" @default.
- W1580922757 modified "2023-09-27" @default.
- W1580922757 title "More than just a logo : branding at Warwick" @default.
- W1580922757 hasPublicationYear "2010" @default.
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