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- W1582078478 abstract "The aim of this study was to explore whether there are differences across segments of thelocal resident market in terms of their motives for engaging in leisure activities within thecontext of tourist attractions. Gaining information on leisure motivations is of paramountimportance for marketers of tourist attractions and destinations, particularly in increasinglycompetitive market places. The study was set within the context of Melbourne, Australia,which has an expanding set of tourist attractions, and focused on local residents ofMelbourne." @default.
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- W1582078478 date "2004-01-01" @default.
- W1582078478 modified "2023-09-27" @default.
- W1582078478 title "Segmenting the Local Market for Cultural Tourist Attractions: A Case of Melbourne, Australia" @default.
- W1582078478 hasPublicationYear "2004" @default.
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