Matches in SemOpenAlex for { <https://semopenalex.org/work/W1582372223> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W1582372223 abstract "Key words: pragmatics, print ad, cultureABSTRACTThe advertising itself is said to be a sort of persuasive discourse. Namely, it is ‘‘to a large extent a discourse of highly meaningful word-puns, hard-hitting slogans or other textual devices characteristic of a maximum economy of expression’’ (Cap 2002: 41). According to Angela Goddard (2005: 71), ‘‘advertisers often rely on the fact that readers approach texts in an active way, being prepared to work to decode messages’’. Therefore, the message ought to be colorful and memorable. One of the main features of advertising is the abundance of phraseological units that should be familiar to the majority of readers within a chosen target group. To put it simply, the wording of an advertisement must fulfill the basic aim: to become an effective tool which will make a potential customer pursue an action i.e. buy a product or at least to ‘‘develop some kind of favorable mental state towards an action i.e. admit possibility of buying a product at a later date’’ (Cap 2002: 42). The paper deals with the discourse of print advertising, focusing on the stylistic potential of phraseological unit as a lexicalized bilexemic or polylexemic word group, which has relative syntactic and semantic stability, may be idiomatized, may carry connotations and may have an emphatic function in a text." @default.
- W1582372223 created "2016-06-24" @default.
- W1582372223 creator A5060503632 @default.
- W1582372223 date "2013-05-03" @default.
- W1582372223 modified "2023-09-28" @default.
- W1582372223 title "The Use of Pragmatically Motivated Phraseological Units in Print Advertisements" @default.
- W1582372223 hasPublicationYear "2013" @default.
- W1582372223 type Work @default.
- W1582372223 sameAs 1582372223 @default.
- W1582372223 citedByCount "0" @default.
- W1582372223 crossrefType "journal-article" @default.
- W1582372223 hasAuthorship W1582372223A5060503632 @default.
- W1582372223 hasConcept C112698675 @default.
- W1582372223 hasConcept C11693617 @default.
- W1582372223 hasConcept C121332964 @default.
- W1582372223 hasConcept C138885662 @default.
- W1582372223 hasConcept C14036430 @default.
- W1582372223 hasConcept C144133560 @default.
- W1582372223 hasConcept C15744967 @default.
- W1582372223 hasConcept C199360897 @default.
- W1582372223 hasConcept C2524010 @default.
- W1582372223 hasConcept C2780791683 @default.
- W1582372223 hasConcept C33923547 @default.
- W1582372223 hasConcept C41008148 @default.
- W1582372223 hasConcept C41895202 @default.
- W1582372223 hasConcept C62520636 @default.
- W1582372223 hasConcept C78458016 @default.
- W1582372223 hasConcept C86803240 @default.
- W1582372223 hasConcept C90464235 @default.
- W1582372223 hasConcept C90559484 @default.
- W1582372223 hasConcept C90673727 @default.
- W1582372223 hasConceptScore W1582372223C112698675 @default.
- W1582372223 hasConceptScore W1582372223C11693617 @default.
- W1582372223 hasConceptScore W1582372223C121332964 @default.
- W1582372223 hasConceptScore W1582372223C138885662 @default.
- W1582372223 hasConceptScore W1582372223C14036430 @default.
- W1582372223 hasConceptScore W1582372223C144133560 @default.
- W1582372223 hasConceptScore W1582372223C15744967 @default.
- W1582372223 hasConceptScore W1582372223C199360897 @default.
- W1582372223 hasConceptScore W1582372223C2524010 @default.
- W1582372223 hasConceptScore W1582372223C2780791683 @default.
- W1582372223 hasConceptScore W1582372223C33923547 @default.
- W1582372223 hasConceptScore W1582372223C41008148 @default.
- W1582372223 hasConceptScore W1582372223C41895202 @default.
- W1582372223 hasConceptScore W1582372223C62520636 @default.
- W1582372223 hasConceptScore W1582372223C78458016 @default.
- W1582372223 hasConceptScore W1582372223C86803240 @default.
- W1582372223 hasConceptScore W1582372223C90464235 @default.
- W1582372223 hasConceptScore W1582372223C90559484 @default.
- W1582372223 hasConceptScore W1582372223C90673727 @default.
- W1582372223 hasLocation W15823722231 @default.
- W1582372223 hasOpenAccess W1582372223 @default.
- W1582372223 hasPrimaryLocation W15823722231 @default.
- W1582372223 hasRelatedWork W135406940 @default.
- W1582372223 hasRelatedWork W1490966770 @default.
- W1582372223 hasRelatedWork W1553689156 @default.
- W1582372223 hasRelatedWork W1598063109 @default.
- W1582372223 hasRelatedWork W2010513242 @default.
- W1582372223 hasRelatedWork W2062596779 @default.
- W1582372223 hasRelatedWork W2247461884 @default.
- W1582372223 hasRelatedWork W2299870326 @default.
- W1582372223 hasRelatedWork W2300476792 @default.
- W1582372223 hasRelatedWork W2497106033 @default.
- W1582372223 hasRelatedWork W2529602969 @default.
- W1582372223 hasRelatedWork W2610394777 @default.
- W1582372223 hasRelatedWork W2737005525 @default.
- W1582372223 hasRelatedWork W2995317796 @default.
- W1582372223 hasRelatedWork W303081638 @default.
- W1582372223 hasRelatedWork W53436026 @default.
- W1582372223 hasRelatedWork W79703425 @default.
- W1582372223 hasRelatedWork W2189118008 @default.
- W1582372223 hasRelatedWork W2604633726 @default.
- W1582372223 hasRelatedWork W3135850632 @default.
- W1582372223 isParatext "false" @default.
- W1582372223 isRetracted "false" @default.
- W1582372223 magId "1582372223" @default.
- W1582372223 workType "article" @default.