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- W1583084410 abstract "This study is an attempt to develop a procedure for anticipating broad sociocultural change by a decade. Data on the fundamental psychological needs of the American people were culled with a content analysis of mass advertising. On the theory that those unsatisfied needs would compel sociocultural change in such a manner as to accommodate them, forecasts were drawn up. A trial forecast of American life in 1970 was substantiated through a content analysis of national news and by means of relevant social statistics. The proposed method was then used to forecast the future of American culture to 1980." @default.
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- W1583084410 date "1975-04-01" @default.
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- W1583084410 title "Mass advertising as social forecast" @default.
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- W1583084410 doi "https://doi.org/10.1016/0016-3287(75)90096-8" @default.
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