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- W1583750236 abstract "Social media (SM) are communication channels enabling interaction between internauts by means of various communication technologies. Among basic platforms of interaction there are forums and discussion groups (e.g. GoldenLine), blogs, microblogs (e.g. Blip or Twitter), services for sharing the content (e.g. YouTube), creating groups, VOIP, P2P, virtual worlds (e.g. SecondLife) and social networking services (e.g. Facebook) [Pach09]; [Maje10]. Through them, users can share their knowledge and experiences. Social media introduced democracy into the way of sharing information. They changed readers into creators of content. They transformed the mechanism of broadcasting information into the model of “many-to-many”, through enabling mutual interaction between authors, readers and reviewers. Social media are based on relations between various objects. These can be relations B2C, B2B, C2C, B2A, etc. [PaSr10]. The presence of consumer brands (B2C) in social media is already common. Consumers value brands in social media, especially in Facebook and Twitter, companies gather loads of fans and try to earn their liking, by the use of games, applications, competitions. The interest in corporate brands’ presence (corporate brand – B2B) in social media" @default.
- W1583750236 created "2016-06-24" @default.
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- W1583750236 date "2013-01-01" @default.
- W1583750236 modified "2023-09-27" @default.
- W1583750236 title "Social Media for Corporate Brands" @default.
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