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- W1585261694 abstract "This study determines the advertising communications conducted by audit firms in France. The results of the exploratory study show that audit firms lead advertising communications in politico-institutional (professional authorities, syndical authorities and accounting standards authorities) and sociocultural environments (university, business schools, associations, foundations, cultural institutions, etc.)." @default.
- W1585261694 created "2016-06-24" @default.
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- W1585261694 date "2011-05-10" @default.
- W1585261694 modified "2023-09-26" @default.
- W1585261694 title "Communications publicitaires des cabinets d'audit et d'expertise comptable en France : Une étude exploratoire" @default.
- W1585261694 hasPublicationYear "2011" @default.
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