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- W1587043211 abstract "The Narver and Slater (Narver, J.C., and Slater, S.F.: The Effect of Marketing Orientation on Business Profitability. Journal of Marketing 54 (1990): 20–35.) market orientation scale is tested in the context of the transition economies of central Europe and found to be both valid and reliable. Relationships between market orientation and both marketing strategy and performance broadly follow predictions from the Western literature indicating that the adoption of a market orientation is equally applicable in transition as in Western economies. A number of different approaches, however, are evident in the transition economies suggesting that other business orientations may coexist with a market orientation creating a richer and more complex set or organizational drivers." @default.
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- W1587043211 date "2000-12-01" @default.
- W1587043211 modified "2023-10-05" @default.
- W1587043211 title "Market Orientation in the Transition Economies of Central Europe:" @default.
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- W1587043211 doi "https://doi.org/10.1016/s0148-2963(99)00105-8" @default.
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