Matches in SemOpenAlex for { <https://semopenalex.org/work/W1587335928> ?p ?o ?g. }
Showing items 1 to 61 of
61
with 100 items per page.
- W1587335928 abstract "Consumers make decisions using the information that is available to them most readily. This thesis examined the determinants and consequences of top-of-mind consumer brand awareness for fast-moving consumer goods, services, and durables. The findings have implications for marketers with regard to the design of their brand communications." @default.
- W1587335928 created "2016-06-24" @default.
- W1587335928 creator A5061947041 @default.
- W1587335928 date "2007-01-01" @default.
- W1587335928 modified "2023-09-27" @default.
- W1587335928 title "Defining and operationalising brand salience" @default.
- W1587335928 hasPublicationYear "2007" @default.
- W1587335928 type Work @default.
- W1587335928 sameAs 1587335928 @default.
- W1587335928 citedByCount "0" @default.
- W1587335928 crossrefType "journal-article" @default.
- W1587335928 hasAuthorship W1587335928A5061947041 @default.
- W1587335928 hasConcept C108154423 @default.
- W1587335928 hasConcept C112698675 @default.
- W1587335928 hasConcept C144133560 @default.
- W1587335928 hasConcept C152455256 @default.
- W1587335928 hasConcept C15744967 @default.
- W1587335928 hasConcept C162324750 @default.
- W1587335928 hasConcept C162853370 @default.
- W1587335928 hasConcept C180747234 @default.
- W1587335928 hasConcept C187452473 @default.
- W1587335928 hasConcept C34447519 @default.
- W1587335928 hasConcept C57375061 @default.
- W1587335928 hasConceptScore W1587335928C108154423 @default.
- W1587335928 hasConceptScore W1587335928C112698675 @default.
- W1587335928 hasConceptScore W1587335928C144133560 @default.
- W1587335928 hasConceptScore W1587335928C152455256 @default.
- W1587335928 hasConceptScore W1587335928C15744967 @default.
- W1587335928 hasConceptScore W1587335928C162324750 @default.
- W1587335928 hasConceptScore W1587335928C162853370 @default.
- W1587335928 hasConceptScore W1587335928C180747234 @default.
- W1587335928 hasConceptScore W1587335928C187452473 @default.
- W1587335928 hasConceptScore W1587335928C34447519 @default.
- W1587335928 hasConceptScore W1587335928C57375061 @default.
- W1587335928 hasLocation W15873359281 @default.
- W1587335928 hasOpenAccess W1587335928 @default.
- W1587335928 hasPrimaryLocation W15873359281 @default.
- W1587335928 hasRelatedWork W1532957500 @default.
- W1587335928 hasRelatedWork W2004336976 @default.
- W1587335928 hasRelatedWork W2025802672 @default.
- W1587335928 hasRelatedWork W2056553427 @default.
- W1587335928 hasRelatedWork W2075417477 @default.
- W1587335928 hasRelatedWork W2332697681 @default.
- W1587335928 hasRelatedWork W2338720313 @default.
- W1587335928 hasRelatedWork W2575132729 @default.
- W1587335928 hasRelatedWork W2795456464 @default.
- W1587335928 hasRelatedWork W2805537526 @default.
- W1587335928 hasRelatedWork W2897345652 @default.
- W1587335928 hasRelatedWork W2936333143 @default.
- W1587335928 hasRelatedWork W2970910920 @default.
- W1587335928 hasRelatedWork W3009053523 @default.
- W1587335928 hasRelatedWork W3123175505 @default.
- W1587335928 hasRelatedWork W3149384566 @default.
- W1587335928 hasRelatedWork W3153590104 @default.
- W1587335928 hasRelatedWork W3197035765 @default.
- W1587335928 hasRelatedWork W2291600781 @default.
- W1587335928 hasRelatedWork W2600834986 @default.
- W1587335928 isParatext "false" @default.
- W1587335928 isRetracted "false" @default.
- W1587335928 magId "1587335928" @default.
- W1587335928 workType "article" @default.