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- W1588279269 abstract "Reviews The Other Side of Innovation: Solving the Execution Challenge Vijay Govindarajan and Chris Trimble ( Boston, MA : Harvard Business Press , 2010 ) Many companies seek growth through innovation; few really succeed consistently and predictably. In the eyes of Vijay Govindarajan and Chris Trimble, authors of The Other Side of Innovation , this is not due to a lack of good ideas or a lack of resources or even to business model myopia; it is a systems problem. Many innovation initiatives just don't have a chance to succeed in the organizational context into which they are born. The consequence is slow progress, executives frustrated by a lack of results, and innovators frustrated by what they see as resistance to innovation. Govindarajan and Trimble studied what makes innovation work in large corporations and what makes it stall. In researching The Other Side of Innovation , they undertook detailed case studies of all types of innovation in scores of fi rms over a period of ten years. They detected clear patterns both in what goes wrong and in how it can be made right. One of their key observations is that context matters: success requires that the organizational structure for each major innovation initiative be designed for the requirements of that initiative. One size does not fi t all-even within the same company. The underlying cause of the problems that Govindarajan and Trimble observed is a natural confl ict between innovation initiatives and what they call the engine-the collection of organizational structures, operational processes, human resource policies, and metrics designed to drive the effi cient, reliable, and profi table operation of the company. A key success factor for innovation initiatives is fi nding the right balance between the roles of the performance engine and those of the dedicated team. When the innovation team is embedded within the performance engine, the innovation initiative will fail unless the roles, relationships, and processes required by the new venture happen to align perfectly with those of the old. When the team is effectively spun out, on the other hand-a practice advocated by many innovation experts-it loses the competitive advantages the parent might bring and creates a dynamic that puts a target on the back of the innovation team. The solution Govindarajan and Trimble espouse is the custom creation of an organizational structure for each innovation team from scratch, with the staff of the performance engine taking on as much of the initiative as possible within their capabilities and the dedicated team assuming the rest. The authors caution that it is easy to overestimate the capabilities of the performance engine when assessing which parts of the initiative to assign to it; such overestimation can be fatal. Among the subtleties that Govindarajan and Trimble raise is the need to allocate responsibilities based on more than just a matching of skills. If the performance engine relies on relationships that will be counterproductive for the new venture, for example, the associated roles must be moved to the dedicated team. …" @default.
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- W1588279269 date "2011-05-01" @default.
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- W1588279269 title "The Other Side of Innovation: Solving the Execution Challenge" @default.
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