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- W1589472024 abstract "This paper compares hierarchical information integration (RU), full-profile (FP) conjoint and self-explicated (SE) approaches to preference measurement in terms of equality of preference structures, predictive abilities, and task load. Hil is a method to accommodate largernumbers of attributes in conjoint tasks by structuring the task in a hierarchical fashion. The three approaches are compared in a residential preference study that involves thirteen attributes. The results confirm that conjoint approaches result in better choice predictions than self-explicated measures. No significant differences in performance are found between FP and HII with this number of attributes though there are indications that HII can outperform FP if a suitable hierarchical structure is selected. Finally, it is found that SE is the most quickly completed task but only if it is the first task that a respondent encounters." @default.
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- W1589472024 date "2003-01-01" @default.
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- W1589472024 title "Compromising between information completeness and task simplicity : a comparison of self-explicated, hierarchical informatio integration, and full-profile conjoint methods" @default.
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