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- W1589833492 abstract "Turkiye’deki bankalarin kullandiklari gelismis teknoloji ve sunduklari yuksek hizmet kalitesine karsin ulkedeki internet bankaciligini kullanan musteri sayisinin hala yetersiz oldugu gorulmektedir. Bu calisma, 196 aktif internet bankaciligi kullanicisindan olusan bir ornek kutle uzerinde, internet bankaciligina yonelik musteri tutumlarini incelemektedir. Calismada esas olarak banka musterilerinin internet bankaciligina yonelik tutumlari ve bununla iliskili olarak internet bankaciligi kullanma sikliklari ile internet bankaciligi hesabi actirmalarinda ve hesap acacaklari bankanin seciminde etkili olan faktorler arastirilmistir. Arastirma bulgularina gore zaman, kolaylik ve guvenlik gibi unsurlarin onemi, literature paralel bicimde one cikmistir. Ayrica, banka musterilerinin internet bankaciligina yonelik tercihleri yedi boyut altinda toplanmistir: Erisim ve kullanim kolayligi; ogrenme kolayligi; islem cesitliligi; bankanin internet sayfasindaki yetersizlikler; guvenlik; odeme ve finansal islemler ve hayat tarzi. Sonuc olarak, uygulamanin yayginlasmasi yonunde bankalarin alabilecekleri onlemlere dair cesitli oneriler getirilmistir" @default.
- W1589833492 created "2016-06-24" @default.
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- W1589833492 date "2010-06-01" @default.
- W1589833492 modified "2023-09-26" @default.
- W1589833492 title "Banka Müşterilerinin İnternet Bankacılığı ile İlgili Tutumlarına Yönelik Bir Pilot Araştırma" @default.
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