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• W1593285958 abstract "Service-marketing education provides students customer service skills sought by employers who recognize the relationship between service and profit. Students in service marketing benefit from active-learning activities with actual organizations to apply customer service frameworks taught in the course. The purpose of this paper is to describe an experiential team project taught through collaboration with a local Better Business Bureau (BBB). Descriptions of the class project address challenges with group and experiential-learning projects. The paper provides suggestions for working with a local business organization for service marketing team projects." @default.
• W1593285958 created "2016-06-24" @default.
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• W1593285958 date "2015-05-04" @default.
• W1593285958 modified "2023-10-10" @default.
• W1593285958 title "Using a Service Audit Project for Improving Student Learning in a Service-Marketing Course" @default.
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• W1593285958 doi "https://doi.org/10.1080/10528008.2015.1029856" @default.
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