Matches in SemOpenAlex for { <https://semopenalex.org/work/W1593404711> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W1593404711 endingPage "209" @default.
- W1593404711 startingPage "199" @default.
- W1593404711 abstract "This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each campaign followed a bell-shaped pattern. Results also show that the first campaign was effective for twice as long as the second campaign and that it has a higher peak and higher average advertising elasticity. These findings may reflect long-term generic milk advertising wearout in the New York City market." @default.
- W1593404711 created "2016-06-24" @default.
- W1593404711 creator A5034297666 @default.
- W1593404711 creator A5046554475 @default.
- W1593404711 creator A5053677809 @default.
- W1593404711 creator A5058799501 @default.
- W1593404711 date "1996-02-19" @default.
- W1593404711 modified "2023-09-28" @default.
- W1593404711 title "Generic Advertising Wearout: the Case of the New York City Fluid Milk Campaign" @default.
- W1593404711 cites W1537010535 @default.
- W1593404711 cites W1537582042 @default.
- W1593404711 cites W1566049459 @default.
- W1593404711 cites W1575583308 @default.
- W1593404711 cites W2008720771 @default.
- W1593404711 cites W2018696889 @default.
- W1593404711 cites W2048711016 @default.
- W1593404711 cites W2051167783 @default.
- W1593404711 cites W2064080290 @default.
- W1593404711 cites W2071819049 @default.
- W1593404711 cites W2091020207 @default.
- W1593404711 cites W2132674227 @default.
- W1593404711 cites W612019167 @default.
- W1593404711 cites W659557780 @default.
- W1593404711 hasPublicationYear "1996" @default.
- W1593404711 type Work @default.
- W1593404711 sameAs 1593404711 @default.
- W1593404711 citedByCount "13" @default.
- W1593404711 crossrefType "posted-content" @default.
- W1593404711 hasAuthorship W1593404711A5034297666 @default.
- W1593404711 hasAuthorship W1593404711A5046554475 @default.
- W1593404711 hasAuthorship W1593404711A5053677809 @default.
- W1593404711 hasAuthorship W1593404711A5058799501 @default.
- W1593404711 hasConcept C110350745 @default.
- W1593404711 hasConcept C112698675 @default.
- W1593404711 hasConcept C144133560 @default.
- W1593404711 hasConcept C162324750 @default.
- W1593404711 hasConcept C2985889538 @default.
- W1593404711 hasConcept C2994201839 @default.
- W1593404711 hasConcept C98495876 @default.
- W1593404711 hasConceptScore W1593404711C110350745 @default.
- W1593404711 hasConceptScore W1593404711C112698675 @default.
- W1593404711 hasConceptScore W1593404711C144133560 @default.
- W1593404711 hasConceptScore W1593404711C162324750 @default.
- W1593404711 hasConceptScore W1593404711C2985889538 @default.
- W1593404711 hasConceptScore W1593404711C2994201839 @default.
- W1593404711 hasConceptScore W1593404711C98495876 @default.
- W1593404711 hasIssue "2" @default.
- W1593404711 hasLocation W15934047111 @default.
- W1593404711 hasOpenAccess W1593404711 @default.
- W1593404711 hasPrimaryLocation W15934047111 @default.
- W1593404711 hasRelatedWork W1511855562 @default.
- W1593404711 hasRelatedWork W1537582042 @default.
- W1593404711 hasRelatedWork W1566858266 @default.
- W1593404711 hasRelatedWork W1575583308 @default.
- W1593404711 hasRelatedWork W1988437553 @default.
- W1593404711 hasRelatedWork W2008720771 @default.
- W1593404711 hasRelatedWork W2025889631 @default.
- W1593404711 hasRelatedWork W2042051506 @default.
- W1593404711 hasRelatedWork W2047197382 @default.
- W1593404711 hasRelatedWork W2051167783 @default.
- W1593404711 hasRelatedWork W2096340305 @default.
- W1593404711 hasRelatedWork W2111891692 @default.
- W1593404711 hasRelatedWork W2143603800 @default.
- W1593404711 hasRelatedWork W2595634037 @default.
- W1593404711 hasRelatedWork W3121596522 @default.
- W1593404711 hasRelatedWork W3124414557 @default.
- W1593404711 hasRelatedWork W3126076882 @default.
- W1593404711 hasRelatedWork W3202199392 @default.
- W1593404711 hasRelatedWork W355056594 @default.
- W1593404711 hasRelatedWork W3123783472 @default.
- W1593404711 hasVolume "21" @default.
- W1593404711 isParatext "false" @default.
- W1593404711 isRetracted "false" @default.
- W1593404711 magId "1593404711" @default.
- W1593404711 workType "article" @default.