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• W1594259333 abstract "CASE DESCRIPTION This case is intended for use in undergraduate business ethics, marketing, entrepreneurship or management courses. primary subject matter of this case concerns an dilemma that faced a company in the business of making people feel good. This case allows the student to carefully evaluate the situation that occurred and decide whether the company made appropriate or inappropriate decisions. case is designed for one to two hours of class time and is expected to require two to four hours of outside preparation. CASE SYNOPSIS Remember when you had a bear as a child? Perhaps you still have it. How could a simple stuffed toy cause an business dilemma? That is just what has happened to the Vermont Teddy Bear Company. This small business has approximately 290 employees in a factory in Shelburne, Vermont, and does most of its business over the Internet or by mail (Gram, David, 2005.) Vermont Teddy Bear Company is the largest hand-crafter of in North America. Approximately 450,000 Bear-Gram gifts (teddy bears) will be delivered around the world this year (http://ir.vtbearcom.pany). There are over 100 from which to choose for any occasion. situation that has developed in 2005 is especially interesting for a company that is located in a state that demands appropriate conduct, following standards set by Ben & Jerry's. This company set a high standard for being socially responsible with their Save-the-Rainforest campaign. (Gram, David, 2005). What actually happened? Company decided to market a bear called for You for the recent Valentine's Day holiday. They began selling the in January, 2005 and were sold out by early February. $69.95 brown bear comes with a straitjacket and commitment papers that read: Eat. Can't Sleep. My Heart's Racing. Diagnosis: Crazy for You (Gram, David, 2005, p.1). Complaints began to roll in. Mental Health groups felt that in marketing this bear the Vermont Teddy Bear Company was showing insensitivity toward those who are mentally ill. CEO of the company decided that they would no longer manufacture the bear, but continued the sale of those that were already in inventory. (Gram, David, 2005). Will this decision cause problems for the Vermont Teddy Bear Company or will they escape unscathed? CRAZY FOR BEARS bear has recently celebrated its 100th birthday. In November, 1902 President Theodore Roosevelt went south to settle a border dispute between Mississippi and Louisiana. He took a break to participate in a bear hunt in Mississippi. Stories emerged about the hunt. It seems that some in the group caught a bear and tied it to a tree. It was offered to the President who declined to kill it. incident became immortalized in a political cartoon. A Brooklyn shopkeeper placed two made by his wife in his shop window and received permission from the President to name them for him. Thus, Teddy's Bears were born! Toy companies began making about 1903. They were called teddy bears after President Roosevelt (http://ir.vtbearcompany.com). Collecting today has become a billion dollar industry. According to Daniel Agnew of Christies, The whole business has grown over the last ten years by 70 to 80 percent (http://www.ir.vtbearcompany). There may be as many as three to ten million bear collectors. majority of those who exhibit the consider it an art form. Some can sell for as much as $20,000 or more. Collectors usually buy them to keep rather than to sell. Collectors are of all ages, genders, nationalities, cultures and religions. Some may hold on to their for a lifetime (http://ir.vtbearcompany.com). COMPANY HISTORY In 1981, John Sortino was playing with his son and his collection of bears. He noticed that each bear was made outside of the United States. He decided that he wanted to bring the bear back to its roots here in America by starting his own business manufacturing them. …" @default.
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• W1594259333 date "2008-07-01" @default.
• W1594259333 modified "2023-09-28" @default.
• W1594259333 title "Vermont Teddy Bear Company" @default.
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