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- W1594426422 abstract "Publish/Subscribe (P/S) technology, conceptually divides resource managers (RM) and applications within a transaction tree into two categories: resource producers and resource consumers. Publishers enqueue information and the P/S system pushes it to the subscribers. Applying the P/S paradigm to the Internet-based Electronic Commerce (sometimes known as Webcasting), the RM’s that produce and consume information can be real people. In this case, customers subscribe voluntarily or unknowingly to provide merchants their own information. Based on these customer profiles which may include information about their household or buying patterns, companies make decisions to push products and marketing messages to the relevant prospects electronically." @default.
- W1594426422 created "2016-06-24" @default.
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- W1594426422 date "1999-01-01" @default.
- W1594426422 modified "2023-09-24" @default.
- W1594426422 title "A Publish/Subscribe Framework: Push Technology in Electronic Commerce" @default.
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- W1594426422 doi "https://doi.org/10.1007/978-3-540-46652-9_56" @default.
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