Matches in SemOpenAlex for { <https://semopenalex.org/work/W1595965416> ?p ?o ?g. }
Showing items 1 to 87 of
87
with 100 items per page.
- W1595965416 abstract "XAPPmedia provides an interactive audio advertising service that allows customers to connect with advertisers by speaking prompted phases in their audio advertisement. In order to provide better services for their advertisers, XAPPmedia needs to determine key components that influence advertising performance. We developed an Ad Effectiveness model that coaches advertisers to optimize their XAPP advertising configurations for maximum ROI (Return on Investment), and it can also forecast expected advertising performance in the future. In this project, we implemented logistic regression and decision tree models to determine significant variables and the relationship between predictive variables and the voice response rates. We adopt log loss function and accuracy to evaluate model performance. Logistic regression with higher accuracy and smaller loss is a better model for our data than the decision tree." @default.
- W1595965416 created "2016-06-24" @default.
- W1595965416 creator A5037496352 @default.
- W1595965416 creator A5043335402 @default.
- W1595965416 creator A5049264813 @default.
- W1595965416 creator A5090798311 @default.
- W1595965416 date "2015-04-24" @default.
- W1595965416 modified "2023-09-30" @default.
- W1595965416 title "Effective models to predict customers' responses to interactive audio advertisements" @default.
- W1595965416 cites W1570448133 @default.
- W1595965416 cites W1975292433 @default.
- W1595965416 cites W2026784708 @default.
- W1595965416 cites W2090883204 @default.
- W1595965416 cites W3125937743 @default.
- W1595965416 doi "https://doi.org/10.1109/sieds.2015.7116991" @default.
- W1595965416 hasPublicationYear "2015" @default.
- W1595965416 type Work @default.
- W1595965416 sameAs 1595965416 @default.
- W1595965416 citedByCount "0" @default.
- W1595965416 crossrefType "proceedings-article" @default.
- W1595965416 hasAuthorship W1595965416A5037496352 @default.
- W1595965416 hasAuthorship W1595965416A5043335402 @default.
- W1595965416 hasAuthorship W1595965416A5049264813 @default.
- W1595965416 hasAuthorship W1595965416A5090798311 @default.
- W1595965416 hasConcept C112698675 @default.
- W1595965416 hasConcept C113174947 @default.
- W1595965416 hasConcept C119857082 @default.
- W1595965416 hasConcept C134306372 @default.
- W1595965416 hasConcept C14036430 @default.
- W1595965416 hasConcept C144133560 @default.
- W1595965416 hasConcept C151956035 @default.
- W1595965416 hasConcept C152877465 @default.
- W1595965416 hasConcept C162853370 @default.
- W1595965416 hasConcept C26517878 @default.
- W1595965416 hasConcept C2780378061 @default.
- W1595965416 hasConcept C33923547 @default.
- W1595965416 hasConcept C38652104 @default.
- W1595965416 hasConcept C41008148 @default.
- W1595965416 hasConcept C45804977 @default.
- W1595965416 hasConcept C78458016 @default.
- W1595965416 hasConcept C84525736 @default.
- W1595965416 hasConcept C86803240 @default.
- W1595965416 hasConceptScore W1595965416C112698675 @default.
- W1595965416 hasConceptScore W1595965416C113174947 @default.
- W1595965416 hasConceptScore W1595965416C119857082 @default.
- W1595965416 hasConceptScore W1595965416C134306372 @default.
- W1595965416 hasConceptScore W1595965416C14036430 @default.
- W1595965416 hasConceptScore W1595965416C144133560 @default.
- W1595965416 hasConceptScore W1595965416C151956035 @default.
- W1595965416 hasConceptScore W1595965416C152877465 @default.
- W1595965416 hasConceptScore W1595965416C162853370 @default.
- W1595965416 hasConceptScore W1595965416C26517878 @default.
- W1595965416 hasConceptScore W1595965416C2780378061 @default.
- W1595965416 hasConceptScore W1595965416C33923547 @default.
- W1595965416 hasConceptScore W1595965416C38652104 @default.
- W1595965416 hasConceptScore W1595965416C41008148 @default.
- W1595965416 hasConceptScore W1595965416C45804977 @default.
- W1595965416 hasConceptScore W1595965416C78458016 @default.
- W1595965416 hasConceptScore W1595965416C84525736 @default.
- W1595965416 hasConceptScore W1595965416C86803240 @default.
- W1595965416 hasLocation W15959654161 @default.
- W1595965416 hasOpenAccess W1595965416 @default.
- W1595965416 hasPrimaryLocation W15959654161 @default.
- W1595965416 hasRelatedWork W1966633693 @default.
- W1595965416 hasRelatedWork W1984309262 @default.
- W1595965416 hasRelatedWork W1995098064 @default.
- W1595965416 hasRelatedWork W2109601635 @default.
- W1595965416 hasRelatedWork W2133085155 @default.
- W1595965416 hasRelatedWork W2263329649 @default.
- W1595965416 hasRelatedWork W2367060539 @default.
- W1595965416 hasRelatedWork W2517622224 @default.
- W1595965416 hasRelatedWork W2789071465 @default.
- W1595965416 hasRelatedWork W2974953943 @default.
- W1595965416 hasRelatedWork W2979272973 @default.
- W1595965416 hasRelatedWork W3013962122 @default.
- W1595965416 hasRelatedWork W3094198818 @default.
- W1595965416 hasRelatedWork W3125011481 @default.
- W1595965416 hasRelatedWork W3133977609 @default.
- W1595965416 hasRelatedWork W3134738350 @default.
- W1595965416 hasRelatedWork W3138609758 @default.
- W1595965416 hasRelatedWork W3153006516 @default.
- W1595965416 hasRelatedWork W806226222 @default.
- W1595965416 hasRelatedWork W942841130 @default.
- W1595965416 isParatext "false" @default.
- W1595965416 isRetracted "false" @default.
- W1595965416 magId "1595965416" @default.
- W1595965416 workType "article" @default.