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- W1596102022 abstract "PART ONE. CUSTOMER BEHAVIOR: POWER, SCOPE, AND CONTEXT. 1. The Customer: Key to Market Success. 2. Determinants of Customer Behavior- Personal Factors and Market Environment. 3. Trends in Determinants of Customer Behavior. PART TWO. FOUNDATIONS OF CUSTOMER BEHAVIOR. 4. The Customer as a Perceiver and Learner. 5. Customer Motivation: Needs, Emotions, and Psychographics. 6. Customer Attitudes: Cognitive and Affective. 7. Researching Customer Behavior. PART THREE. CUSTOMER DECISIONS AND RELATIONSHIPS. 8. Individual Customer Decision Making. 9. Institution Customer Decision Making: Household, Business and Government. 10. Relationship Based Buying. PART FOUR. BUILDING LOYALTY AND CUSTOMER VALUE. 11. Customer Loyalty to Products, Brands and Stores. 12. Online Customer Behavior. 13. Creating Market Values for the Customer." @default.
- W1596102022 created "2016-06-24" @default.
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- W1596102022 date "2003-02-18" @default.
- W1596102022 modified "2023-09-23" @default.
- W1596102022 title "Customer Behavior: A Managerial Perspective" @default.
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