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- W1597683458 abstract "The Michigan Truck Safety Commission sponsored a campaign to inform drivers of special problems and responsibilities when heavy vehicles and automobiles share the road. This campaign included radio broadcasts and roadside billboards targeted at two specific areas: I-94 from the Indiana state line to Jackson, Michigan and the Grand Rapids metropolitan area. Several short messages directed at speeding, tailgating, merging, driving in the trucks' blind spot and use of safety belts were featured in this campaign. The evaluation of the effect of the campaign was conducted in two parts. In one part, a public relations firm measured the extent to which the message was being received by the target audience. This project was directed at determining whether driver behavior was being altered by the campaign. The analyses in this study indicate that the Share-the-Road program had no measurable impact on short term driver performance. The measures of performance evaluated were total traffic crashes, traffic crashes involving trucks, the speed profiles of both automobiles and trucks, and the percentage of vehicles tailgating the vehicle in front of them." @default.
- W1597683458 created "2016-06-24" @default.
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- W1597683458 date "1995-10-01" @default.
- W1597683458 modified "2023-09-23" @default.
- W1597683458 title "EVALUATION OF THE SHARE-THE-ROAD CAMPAIGN" @default.
- W1597683458 hasPublicationYear "1995" @default.
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