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- W1597858093 abstract "This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intention reactions. These important consumer reactions are found to be effected in some way due to the change in historical nostalgia intensity. Although nostalgia has been explored in the past, effects of historical nostalgia specifically are generally unexplored. This paper begins to fill this important empirical gap." @default.
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- W1597858093 date "2008-01-01" @default.
- W1597858093 modified "2023-09-27" @default.
- W1597858093 title "Historical nostalgia intensities: effects on cognition, attitudes, and intentions" @default.
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