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- W1598526185 abstract "Internal communication and soft skills are the need of today’s organizations, and sustainability is a major challenge for all. It is the core of branding from the inside out. The internal communication process should address issues related to strategy, processes, people, structure and rewards. The HR function can help in achieving sustainability if the HR strategies for employee development are carefully communicated and integrated with the corporate, business and functional strategies of the organization. The top management has to work closely with all managerial levels. The soft skills, which are as important as hard skills, have a lead role to play in this regard. Measures need to be taken to bridge the gap between managerial hierarchies to leverage the internal knowledge for competitive advantage. Employees have to be motivated to be value creators instead of being workers for the organization. All this requires clear communication between all levels of the management. Only HR people can drive this clarity and bring sustainability by providing the workforce with opportunities for sharing and learning in teams." @default.
- W1598526185 created "2016-06-24" @default.
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- W1598526185 date "2013-04-25" @default.
- W1598526185 modified "2023-09-27" @default.
- W1598526185 title "Achieving Sustainability Through Internal Communication and Soft Skills" @default.
- W1598526185 hasPublicationYear "2013" @default.
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